As much as possible, we recommend for you to take care of your SEO at least on a weekly basis. It takes some time at first to get acquainted with certain concepts but it is doable and our tool was created for users who are not tech savvy.

Recommended Engagement Frequency per SEO factors

Keywords

According to industry experts, it's recommended you revisit your keyword strategy on a quarterly basis and at least 3 - 6 months before any campaign or promotions. From an SEO point of view, it's important to start looking at search terms early in the game to make sure you gain maximum impact.

On Page Optimisation

Generally, there are two instances where you would want to revisit your title tags and meta descriptions. The first reason is if you have heard of a new Google Algorithm update and you think you might be in danger of losing ranking due to not following Google’s guidelines.

The second time you would need to update your title tags and meta descriptions is if you have just updated your keyword strategy. These elements should strongly reflect your keyword strategy, so if you have changed any of these keywords, then it is also time to revisit to ensure they align properly.

Inbound Links

The practice of acquiring and maintaining inbound links has changed drastically just in the past 3-5 years. It is becoming much harder and with each update, it looks like it'll only get more difficult to acquire quality, inbound links from other domains. As with most aspects of SEO, especially content creation, it is important to stay ahead of times by following industry leaders.

We recommend you keep on top of search engine algorithm updates and also frequently monitor the quality of your inbound links--working to remove spammy ones and pushing to acquire opportunistic ones.

Social Profiles

Just like measuring content activity, measuring social interaction is definitely an ongoing process. Every time you post something on one of your social profiles, take a look at how all of your others published posts have done.

We recommend revisiting your social posting weekly to see if it's helping contribute to your website traffic. As this is an indirect way of driving visitors to your site, you'll want to monitor its effectiveness on a weekly basis to ensure it's helping you achieve the results you're looking for.

Content

When it comes to measuring visits, this should be an ongoing, weekly process. If you are diligent and keep an eye on these numbers, you will get a sense of when it is time to refresh a piece of content. We generally recommend to give a piece 3-4 months before deciding whether to refresh it or not.